How to Get Your Business Recommended by ChatGPT and Claude
Short answer: AI assistants recommend businesses they can clearly understand and that are confirmed by other sources across the web. You can improve your odds with clear pages, direct answers, structured data and a consistent presence beyond your own site. No one can guarantee a citation, but these steps help.
1. Say exactly what you do, who you serve and what it costs
Vague marketing copy gives an AI nothing to quote. Put a plain description on your homepage and a dedicated page for each service, with who it is for, what is included and pricing where you can.
2. Answer questions directly
Add FAQ sections and lead articles with a one- or two-sentence direct answer. Assistants often pull short, clear answers.
3. Add structured data
Schema markup (Organization or business, Service and FAQ types) tells search engines and AI tools what your content means. It does not guarantee anything, but it removes guesswork.
4. Add an llms.txt file
An llms.txt file is a short plain-text summary of your site, aimed at AI tools. It is still an emerging convention and not a confirmed ranking factor, but it is cheap to add. See ours.
5. Do not block AI crawlers
Check your robots.txt. If it blocks crawlers such as GPTBot, ClaudeBot or PerplexityBot, those tools may not read your site. Allow the ones you want.
6. Keep pages fast and readable
Put important information in real text, not inside images, and keep pages fast. Slow or script-heavy pages are harder to crawl.
7. Build your presence off your own site
Assistants weigh what other sources say about you. Claim your Google Business Profile, build a LinkedIn page, list your business in relevant directories, and collect genuine client reviews.
8. Submit your sitemap to Google and Bing
Some AI search tools lean on traditional search indexes, so being indexed by Google and Bing helps.
9. Keep content current
Show publish and update dates, and refresh pages when prices, services or details change.
10. Measure it
- Every month, ask ChatGPT, Claude and Perplexity the questions your customers would ask, and note whether you appear.
- In your analytics, watch referral traffic from AI assistants.
Where DGTIZER fits
AI-powered SEO, including schema, FAQ content and a monthly AI SEO audit report, is part of DGTIZER's Starter plan. You can also see who we are.
Frequently Asked Questions
Can I pay to be recommended by ChatGPT or Claude?
No. Assistants do not sell recommendations. You improve your chances by being clear, well-documented and confirmed by other reputable sources.
What is AI search optimization?
It is the practice of structuring your content and online presence so AI assistants and AI search tools can find, understand and cite your business.
Is llms.txt required?
No. It is an emerging convention and not a confirmed ranking factor, but it is a simple way to summarize your site for AI tools.
How long does it take to show up?
It varies. Changes to content and structure can be picked up in days to weeks, while reputation signals like reviews and mentions build over months.
Related: AI chatbot for websites and how to add an AI chatbot to your website.